'First Impressions' Brand Audit
What You'll Get:
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Detailed, helpful feedback on how your brand comes across to potential customers and clients.
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Suggested action points (colour coded according to importance.)
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A friendly, non-judgemental approach to optimising your marketing.
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20% off a follow-up 1-2-1 consultancy session if you want to work through any action points together.
There are few things more valuable to your small business marketing than genuine, knowledgeable and kind feedback.
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We all get caught up in the creation of our own website, email newsletters, social media pages, blog posts...etc, and sometimes can't see the wood for the trees.
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My 'First Impressions' Brand Audit gives you a unique window into a new customer or client's perspective.
I'll point out what flows naturally and what feels like a sticking point. I can ask the silly questions that you assume we all know, but 'real' clients might too shy to ask. By testing out your user experience journey, I can tell you if there's anywhere obvious that people are dropping off or getting lost... often there are really simple solutions!
I wear my professional marketing hat to notice details in the copy (writing) and visuals that could use some fine-tuning, and I also ask a couple of external people for their immediate first impressions, so it's not all based on one person's opinion. ​​
Practicalities
​One of the best things about this service is that the bulk of the work doesn't need you to be present - great if you're short on time!
When I work on your audit without you there, my insights will be genuinely similar to the experience of an organic new customer who is stumbling across your wonderful brand for the first time.
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All you have to do is email me to book an audit. Drop me your website and social links if you like, or just trust that I'll find them from your email address signature...​
Pricing
£195 for a full 'First Impressions' Brand Audit.
This covers detailed written feedback about how your brand comes across online - looking at all platforms, social media accounts, websites and review sites easily associated with your business (just like a 'real' customer or client would.)
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I'll make a list of key action points for you, with a traffic light system of how important I think each one is. Once you know what to do, implementing it is often quick and easy.