As part of the planning for Strength in Feathers CIC, I worked with the School for Social Entrepreneurs Springboard programme to establish the company's brand, mission and values.
This was such a valuable exercise - partly to get fired up and excited about the work we are doing, and partly to clarify what we're doing and why we're doing it. It's also good practice as a community interest company to be fully transparent about our aims and values, and be able to share them with interested people.
Vision:
That more people in our community are empowered to maintain their own positive wellbeing through writing, creativity, nature and connection, before reaching major emotional health difficulties.
Mission:
Strength in Feathers CIC facilitates creative wellbeing and self-care techniques, in an inspiring community of kindness and gratitude. Working locally in Cornwall, Emily will (often collaboratively) deliver workshops and retreats as well as producing specific online content and interactive resources.
Values:
Kindness, Creativity, Gratitude, Vulnerability, Wholesomeness, Learning
Values, vision and mission will adapt and change over time, being reviewed regularly to make sure that we are still on track.
I'm going to display them in my office where I work on developing the CIC, and let the key ideas infiltrate the content I put out and events I plan.
By spelling it out like this, recipients and readers (you!) can gain a clear understanding of what Strength in Feathers is about, and decide whether your values align with ours. Then, you can come and join us if you wish, and know what to expect.
If you have further questions or would like to get involved, please email me at hello@strengthinfeathers.com
Best Wishes,
Emily